Petter combines commercial expertise with a strong commitment to social issues and has extensive experience helping larger companies and brands with social projects.

Today, Petter is an entrepreneur, founder, investor, board member, and advisor to several companies, primarily in the commercial sports and music industries.

He holds a bachelor's degree in business administration from Stockholm University.

Petter lost his son Albin to leukemia in 2022.

https://www.linkedin.com/in/petterhakanson/